On9 began in 1999, in a very different landscape. Since then, the work has taken many forms — technology, product, facilitation, coaching, community. Titles changed. Contexts shifted. The work kept asking for attention.
On9 as a Living Practice
This year, I began seeing On9 less as a company and more as a living practice.
In 2013, I wrote a short piece titled How I Choose to Work. It didn’t feel like a turning point then — more like a clarification after years of fatigue and misalignment.
What I was really naming was a boundary.
A choice to stop doing work that required me to shrink myself.
A choice to work at a human pace.
A choice to prioritise honesty, relationships, and learning over speed or appearance.
Looking back now, that piece feels like the quiet beginning of the On9 practice as it exists today.
The work that endured was rarely the most impressive. It was the work where people felt seen, where tension could be named, and where learning unfolded at a human pace.
It’s about the shape of the self that grew through all of it.
Because after twenty-six years, the question is no longer What did I do? but What did the work shape me into? And what shape do I need to become next?
The metaphors that now feel most true are not linear ones. They are living, breathing, ecological.
This is a story of a tree. A forest. A map. A long road. And the ongoing work of becoming.
*Visual generated by ChatGPT 5.1 & Gemini 3 Pro + Nano Banana Pro based on my path of using a Food Forest as a metaphor for work
🌱 1. Roots Before Branches: The Ground I Grew From
Before frameworks, before clients, before communities, there were roots:
engineering, architecture, systems thinking
UX, research, product leadership
coaching, facilitation, Satir & Gestalt
somatic practices and the use-of-self
community building, unconferences, shared learning circles
None of these were planned in a straight line. They grew out of necessity first, curiosity second, and meaning third.
Together they formed the underground system that allowed everything else to live.
A tree with one root is fragile. A tree with many roots survives storms.
Twenty-six years taught me that depth isn’t a vertical line — it’s an interconnected root network.
🌳 2. The Trunk: Integrative Practice
A trunk forms slowly, almost invisibly.
Mine emerged through:
thousands of conversations
hundreds of workshops
long cycles of listening, sensing, adjusting
years of walking into complex rooms and learning how to stay present
The trunk is where all the fields meet:
Agile + Product + UX + Experiential learning + Systems thinking Open Space + Satir + Gestalt + SPT + Circle Way Structure + Emergence Discipline + Play
This integration became the centre of my practice. Clients often describe it not as “content” but as clarity, coherence, and a shift in how they see themselves and their system.
That is trunk work.
🍃 3. The Canopy: The Wide Forest of Practice
No tree grows alone.
The work only became meaningful when it became a forest — a network of communities, collaborators, alumni, volunteers, partners, and friends across Southeast Asia.