On9 Systems started in November 1999 with curiosity, code, and the feeling that there had to be a more human way to build things.

I didn’t know then that the next two decades would take me through product leadership, UX, mobile, Agile, capability building, community work, serious play, and hundreds of teams across Southeast Asia and beyond.

This site refresh marks a turning point.

It gathers everything I’ve learned from:

• 26 years of practice
• thousands of conversations
• 24 recent testimonials
• and a new decade-long manifesto for how I want to work

The biggest shift is internal:
I no longer see myself as someone who “helps teams do Agile / Product / UX better.”

My real work is creating the conditions where people learn, connect, and choose better ways of working together.
Across systems.
Across cultures.
Across whatever emerges.

This update is also a quiet thanks to everyone I’ve worked with — founders, managers, product teams, communities, and friends across SG, MY, ID, TH, VN, TW, PH, JP and beyond.
You’ve shaped the coach I’ve become.

Here’s to the next decade of On9 Systems:
More connection.
More clarity.
More play.
More work that breathes.

— Michael