Getting Real is the business, design, programming, and marketing philosophies of 37signals â€” a developer of web-based software used by over 1 million people and businesses in 70 countries.
Just discovered this book from 37signals, a team I admire for their simplicity in product design that caters to the customer. There’s the FREE version that you can browse through online or PDF purchase. Some of the concepts mentioned in the book on developing Web apps are spot-on as I’ve come to realise after a few iterations of developing software. Sometimes, just getting the interface right first is really more important than a bunch of specs and documents. Building lightweight ready to run software would be something I shall strive for in current and upcoming projects.