Conference, Development, Musings

Things I learnt at Apps World Asia 2011 (Singapore Suntec Convention)

Had the opportunity to present and also attend session at Apps World Asia 2011. Jotted down a few notes (still trying to summarize the content and will probably take awhile).

Presentations I’ve found interesting (not see rest on Slideshare yet)

Highlights

  • Mobile helps to enable
    • Improved Global Distribution
    • New features, updated content (fast) and adapting to new habits with a new distribution medium
    • Increase revenue with one-click buying (convenience)
    • Lower the barrier to purchase (cost)
    • Flexibility allows experimentation to what works (and what does not)
  • Understanding Local is important in a Global world (Culture)
  • Freemium approach to monetization is becoming very common
    • Give away free (viral) and encourage in-app purchases (long tail)
  • Good Content (Editorial) raises quality and draws repeat readers
  • “It’s about the users”
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