Had the opportunity to present and also attend session at Apps World Asia 2011. Jotted down a few notes (still trying to summarize the content and will probably take awhile).

Presentations I’ve found interesting (not see rest on Slideshare yet)

• App marketing and promotion – a showcase of Talkbox by @jacquejac

Highlights

• Mobile helps to enable
• Improved Global Distribution
• New features, updated content (fast) and adapting to new habits with a new distribution medium
• Increase revenue with one-click buying (convenience)
• Lower the barrier to purchase (cost)
• Flexibility allows experimentation to what works (and what does not)
• Understanding Local is important in a Global world (Culture)
• Freemium approach to monetization is becoming very common
• Give away free (viral) and encourage in-app purchases (long tail)
• Good Content (Editorial) raises quality and draws repeat readers
• “It’s about the users”